Baseball is said to be America’s pastime, but football has actually been the most popular sport in America since 1972.
Yasir Al-Rumayyan is one of the most influential men in business and sport, serving as the public face of Saudi Arabia’s global push.
Lebron and Giannis joked about going to play professionally in Saudi Arabia, which is luring top-tier athletes with enormous sums of cash.
Major League Cricket hopes to repeat the success of T20 cricket in India and Pakistan for audiences in the United States.
The PIF’s deep pockets may not be deep enough to achieve the Saudi grand vision of bringing golf to the Saudi Arabian masses.
The signing of Messi is a big win for the MLS, but it will struggle to compete with the power of the Saudi sporting purse.
The merger between LIV Golf and the PGA Tour is just the beginning of Saudi Arabia’s involvement in sports.
The rise in home runs is a visible sign of the much larger problems facing baseball and people worldwide as the planet warms.
Saudi Arabia launched LIV Golf with two big aims: reduce its dependence on oil and reshape men’s professional golf entirely.
Saudi Arabia’s international sports spending spree is driven by domestic economic and political considerations as well as attempts to build soft power abroad.