Prime Video has just added The Apprentice to its streaming lineup. It’s the latest move by Amazon founder Jeff Bezos to placate the second Trump administration.
The Apprentice starred President Donald Trump in each of its 15 seasons, airing on NBC from 2004 to 2017. Now, it’s streaming for the first time ever, but not on Peacock — which is owned by NBC’s parent company Comcast — but on Prime Video instead.
Bezos Inc. Pivots to Trump World
The addition of The Apprentice comes just months after Prime Video signed a reported $40 million deal with First Lady Melania Trump for licensing rights for a documentary and docuseries on her life. (The Wall Street Journal reports that the first lady will receive 70% of that figure.)
Other Bezos-owned companies have also gone to great lengths to align with the new regime in Washington. Last month, Bezos announced that the Washington Post’s opinion section would now only focus on “personal liberties and free markets.” The Post’s opinion editor David Shipley resigned in response.
Trump told The Spectator that he dined with Bezos the week the editorial change was announced — one of several meetings between the two men since the November election. Notably, Bezos also barred the Post from endorsing former Vice President Kamala Harris in 2024.
Tech Titans Go Gaga for MAGA
Bezos joined Mark Zuckerberg and other technology industry leaders at Trump’s second inauguration after their companies donated $1 million to the president’s inauguration fund.
Zuckerberg has been far more eager to placate the powerful, both in the United States and abroad. A new book by a former Meta executive alleges that the company offered to give the Chinese Communist Party censorship powers in exchange for market access.
In January, just before the start of Trump’s second term, Zuckerberg announced that Meta would end its third-party fact-checking program and instead move toward a Community Notes model similar to that of the Elon Musk-owned X.
Musk, Bezos, and Zuckerberg are the world’s three richest people, with a combined net worth of over $700 billion.
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